British fashion giants Burberry are to set to change catwalk history by being the first to screen their latest show in 3D.
The special effects for the 2010 autumn/winter show; which are believed to be inspired by three dimensional films such as Avatar, will be streamed simultaneously to Fashion hot spots all over the world- such as Paris, New York, Tokyo, Dubai and LA.
The idea is that show goers will get a better view of the fabrics and colours, as well as being able to hear the music and sounds which compliment the displays, so that they will ultimately feel as though they are actually at the premier... though it might be less hassle to just go to London in the first place...
I am not certain what to make of this, it’s not exactly the ‘coolest’ of moves but it would be quite interesting to see rich and famous fashion icons trying to pout in the most dignified manner whilst viewing the show with a pair of ugly of 3D glasses stuck to their heads- although I suspect that unfortunately the budget for the specs will be a little higher than that of the plastic deformities that we mere ‘civilians’ are all used too!
However one thing's for sure, I would definitely prefer to watch the Burberry show rather than the three hour long Avatar film which is; as far as I can tell, simply a spin-off from the epic cartoon show- ‘The Smurfs.’
I guess we will just have to wait and see exactly how the special effects will benefit the fashion world, whether it’ll catch on and more importantly whether ‘3D’ effects actually make much difference with the two dimensional models...
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